It's been apparent in the last few weeks that Obama has purchased the copyrights on two words- Change and Hope. They appear in every speech, every flier, every thought by the campaign. In order to combat that kind of branding, McCain needs his own words that will define his campaign. Might I suggest a few?
These 6 words can be used whenever. McCain should pick two and distribute to his staff and surrogates that those two words need to be worked into every speech or statement given in the next 6 months. The only way to win is to out-brand, and we need to be coherent to do so. Come on Mac! Fix/Reform/Unify/Rebuild/Regenerate/Transform your campaign and kick big-eared rear!
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